The world of advertising and marketing is always evolving. If you are still using the same tactics you learned a couple of years ago, then you are definitely wasting a lot of money. The world has changed a lot and smart business owners need to make some changes to their tactics in order to get the most from their advertising budgets. Adding this to the current economic environment and the issue becomes even more important.
In the past, retailers depended on the yellow pages in order to advertise their businesses. However, as times have changed, more and more people are making use of the internet and less people use the yellow pages. You may feel like the best move from the yellow pages is to have small banner ads on the internet but this is not always guaranteed to work. In the next few sections, we will be taking a look at some of the top advertising ideas for businesses which have been proven to work in the current economic situation and the changing world.
1. Create Partnerships and Cross-Promotions
Look for other companies who serve the same target audience as you do and offer complementary products or services. Teaming up with such companies is always a win-win situation since you will be in a good position to steer clients towards each other. You can also pool your marketing dollars together and create a campaign that you could not have afforded by yourself.
2. Find Place-Based Advertising Opportunities that are creative and free
There are always places and opportunities to do your advertisements in a free and creative manner. For instance, there was once a writer who had a book about parenting and as a marketing method, he used post-it notes above diaper changing tables in the area. This is very effective, targeted and cheap since you don’t have to pay a dime for the advertising. Always be on the lookout for such free opportunities to advertise your business and with a little creativity, your business will have the exposure it needs to compete in a crowded niche and the vast competition.
3. Have an Effective Website
Most people nowadays have to do an online research before they can even walk into a store to make a purchase. Having a website is a must for any business in this internet age so you need to ensure that your business has an effective website. With proper site design and effective SEO you can be assured of getting good business just from the website alone and this can greatly set you apart from the competition. Though you may be required to invest a little bit of time and money into getting a business website up and running, the efforts will be paid off in the end.
4. Teleseminars and Webinars
These are cheaper than doing in-person seminars. This is the best kind of advertising for the kind of businesses which have a long purchase process or a complicated product which is best sold with a demonstration. You can also post a demonstration or a promotional video and post it on YouTube and your business website. This can also be a great way to brand yourself or your business. One great example of this in action is a site called HardToFindSeminars.com which provides free recordings of audio interviews consisting of top marketers.
5. Leverage Your Workforce
You can always make use of your existing workforce to spread the word about your business. This can be done through the use of flyers, coupons and vehicle stickers. This is also a great way to get your brand noticed by people.
6. Create a Lead Generation System and contact them frequently
You can make use of your website to establish a lead generation system by including a form that collects people’s names and contact details for marketing purposes. Of course people are not always willing to provide this information out of the blues so it is always good to give them an incentive such as informing them about special offers and special discounts for providing their contact details.
7. Targeted TV Advertising
In case you have the feeling that your business requires television advertising, you can always opt for cable TV. You can get the cable company to create the ad at little or no cost. The added advantage when using cable is that you can specify the geographical target rather than a huge area as with conventional TV.
8. Create Publicity
Make use of local groups and communities inside popular social networking sites such as Facebook, Twitter, LinkedIn and the likes to spread the word about your business. The advantage of using social media for your marketing needs is that you are able to target the people who have similar interests. You also tend to be less formal and the audience will trust you more. You can also create a couple of press releases and post these to press release sites all over the internet. This will definitely get your business noticed and people will visit your site in order to get more information. So long as you have a good conversion system and a great landing page, you will definitely get more customers for your business with just a little effort.
9. Track your results properly
It is very important that you keep track of all your advertising results and save yourself loads of time and money later on. When you keep track of the results, you will be able to determine what works for you and what does not. You can also be able to fin-tune your results in order to get the most returns on your investment.
10. Create and maintain a database of prospective customers
This is your source of future success. This database can be something as simple as an Excel spreadsheet or a MySQL database. At the moment you may have only one use for it but as time goes by, you will find yourself needing the database more and more.
It is also very important that you have your tactics anchored to a solid strategic direction. For instance, once you have determined who your target audience is, you can start coming up with a key selling message that resonates with that audience. Even with the best tactics, your advertising can fail if you don’t have a solid strategy in place.