6 Best Practices When It Comes to Business Corporate Gifting

Would you like to show your appreciation to business partners with gifts this year? Well, skip the cheap branded pens and make the business corporate gifting actually count. Just like greeting cards are great as marketing campaigns, corporate gifts should be treated just like any other marketing strategy so as to have the maximum possible impact. When it comes to corporate gifting, a lot of money is wasted on gifts that most of the time go unnoticed and end up being wasted effort. However, there are a number of ways in which you can optimize your gifting strategy and make it both successful and memorable.


Corporate gifting is a very important marketing tool and it always pays in the end when you have devoted some time and energy into ensuring that your gift does not go unnoticed. In order to get your gift noticed, there are a number of things that you need to do first. In this article, we will take a look at six of the best but definitely not the only tips for maximizing business corporate gifting. This list is in no way meant to be conclusive but it does provide you with some of the best suggestions that may come in very useful next time you are trying to make an impression on your business partners and employees with a corporate gift.

1. Check Corporate Policies

For a start, it is absolutely important that you check corporate policies. Giving some kinds of gifts may create a conflict of interest with the business partner and maybe they do not accept gifts. You may spend a lot of money buying very lavish gifts and they end up being given away to charity. Maybe individual gifts are not allowed in the company you are sending gifts to for some reason and you do not know that beforehand. You may end up doing a lot of work and spending a lot of money for nothing.

Before you invest your time and money into buying gifts, make sure that it is okay for these gifts to be received at your destination. This is as simple as checking their corporate policies which are easily accessible either online or availed to you once you make the request. Be smart in sending your gift by doing prior research and you will not have your gifts given away to people that it was not intended for.

2. Spread the Cheer

In some cases, individual gifts may not be allowed in a particular company as per the policies though gifts for the entire office are allowed. Of course the only way to determine this is by checking their corporate policies. If the only way you can send those gifts is as a group, then make sure that it does count. You also get to include everyone in the other company from the junior to the senior staff. In most cases, the junior staff is usually left out when individual gifting is allowed and this results into poor morale for some people. However, gifting the company as a whole involves everyone in appreciating your presents and you get to have a much bigger impact as compared to when you gift people individually.

You would be surprised how far a basket of fruits can go even with a large office. Gifting people as a group also makes them more united and boosts the morale of everyone as they feel appreciated. In the end, you will have made a great impression on the employees and your business partners hence promoting your brand image.

3. Give Yourself

Giving gifts, though useful and important, can also get very expensive at times. One of the ways in which you can overcome this prohibitive cost and still manage to make an impression is by giving something that you already have. For instance, if you are a cooking pro, you can give a cooking lesson for free. This way, you don’t get to spend much money on gifts but you still achieve the same results of UN-forgetability you could with traditional and expensive gifts.

In case you are a company that specializes in a certain product, you can reduce the cost of giving gifts by giving away some of the products away. This way, the cost is only marginal and you are also doing a great deal of advertising at the same time. Talk about killing two birds with one stone.

4. Make it Useful

Free office supplies are loved by many but they do not make a significant impact since they do not receive the attention you had intended. If you are really looking to make an impact with your gifts, make them something that is cheap and useless. Give the people something that is actually useful for them and can be repurposed throughout the whole year.

When you give away something that adds more value than just office supplies, you get to stand out from the myriads of other gifts the recipient may receive. This has a huge impact as it places your brand first and foremost in their mind and they get to treat you with respect. Adding value to the person you are gifting also earns you trust and your business partners will be more than willing to do business with you.

5. Put Your Ego in Check

Though gifts are a great way of marketing your company, it is important that you tone it down. No one wants to receive a windbreaker with the company logo so large it can be seen from miles away. Make sure that the marketing on your gifts is not that obvious such that the recipient is proud to wear the windbreaker without feeling like an advertisement banner.

6. Give a Gift, Not Diabetes

If you opt for treats as a way of gifting, make it healthy and don’t try to get everyone on a sugar high.

Giving corporate gifts is a great way to show appreciation to business partners and employees alike, follow the tips provided above and maximize the investment you make in terms of efforts and money.


Image courtesy of swissknifeshop.com

Posted under Business Practices